If you are on this page, I imagine don’t need to share how a freelance writing service can help a business. You also probably don’t have the time to be sold something.
The basic freelance writing service I provide is listed below. I have used these skills to build my business. I am a generalist, but my greatest experience is in outdoor recreation and services, small and local businesses, and aviation.
Copy:
All forms of writing are marketing to an extent. Even a book writer needs to have something that grabs the attention of the reader of their book will never leave the shelf. Copywriting is a much more persuasive form of communication, and its goal is to generate sales. I worked for a short time as a salesman and got tired of it fast because I was told to use a set strategy for every person and not to work with them to achieve their goals as the customer, but to achieve my goals of income as a salesman.
As a person, I don’t work that way, and being sold something turns me off. When I read copywriting, I can see the small traps that are laid for the prospective customer.
I realize that I can talk someone into buying something they don’t even want, or I can turn off the more perceptive buyers that have a need, by being overly salesy. A company will become known when they have a good product and good customer service. My job as a copywriter is to show prospective clients and customers the benefits that are associated with the product and to bring them to a point of choosing if they want to purchase or not. That is good customer service and honest marketing.
Business to Consumer Email:
I have written business to consumer for over 4 years in the nonprofit sector raising support for projects and individual use. For this reason, I chose to include it in my freelance writing service. The same methods apply in the business world:
A headline that people will not send to the trash
Valuable content that causes them to trust
Providing honest communication of the benefits of investment
And an opportunity to invest
This doesn’t come overnight usually. This is the reason that a series of emails with new and honest content is necessary.
People are reluctant to trust. If only one email is sent, more often than not there is an opportunity for a new relationship with a customer that is not tapped into. My job is to know who I am serving, their goals in service to their customer, the purpose of their product or service, the benefit that the customer would receive from that product/service, and to formulate an attention grabbing email that leaves the viewer satisfied and wanting to act.
Product Descriptions:
Products need to be described in a way that does the manufacturer justice. If a product is well made, it needs to be known. When a product is described well, and in a way that is not awkwardly over enthusiastic, purchases are made. I use my mind to create descriptions that not only show features but also connect with the interested parties. I realize the short attention span that our culture has. Descriptions need to be clear, concise, and effective.
Blogging:
Blogs without regular content get buried in the stream of content that is published every day on the internet. I write to retain interest and give valuable information. Unlike other freelance writer services, I do not write on topics that I have absolutely no experience in, because that is a disrespect to the reader.
Content needs to be engaging, but it also needs to be searchable and findable. I use SEO practices that have landed my website on the first page of Google for relevant searches and ranked YouTube videos in the top ten viewing options.
On Page SEO:
Search engines are hard to get ranked on. For several years, I tried to get a website ranked when I was in my teens, but it was like shooting in the dark and I never could figure out what I was doing wrong. But I learned.
Search engines like Google have specific things that they look for to rank articles and pages. Backlinks, internal links, time on page, and on-page keywords are items that need to be addressed to get a website ranked. I have adopted the approach of always learning the best SEO practices to be in a position of offering this service.
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This is my complete freelance writing service. If an individual or business wants to work with me, I promise to have the goals of the service or product provider, and the satisfaction of its customers, as my goal. If you think that my services could help you meet your goals, connect with me.
For more information on my background, check out my home page.